News

Social Samosa
socialsamosa. com > marketing-shorts > peeyush-unikkat-informed-parenting-reshaping-baby-care-marketing-11827634

Peeyush Unikkat on how informed parenting is reshaping baby care marketing

5+ hour, 52+ min ago  (469+ words) For years, baby care marketing in India has revolved around one central promise: protection. Gentle care, safety claims, and clinically tested formulations have long dominated the category's messaging. But as India's parenting landscape evolves, so are the expectations from baby…...